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Atlanta 2024

Thursday, August 29, 2024 7:15 a.m. - 4:15 p.m. EDT

Beyond Limits

Going above and beyond is ingrained in everything you do. You know it takes determination to push beyond conventional limits. Every day you navigate through uncertainty and respond to emerging challenges – pushing the boundaries of your leadership.

The Vistage Executive Summit is just one stop on your limitless journey to explore new horizons, embrace innovation and pursue ambitious goals. Breakthrough results happen when you redefine limitations and go beyond what you thought possible. Join like-minded peers who refuse to be confined to the well-worn path and unlock your full potential.

Break free from traditional thinking. Challenge the status quo. Propel your leadership to the next level.

Event Speakers


Taylor St. Germain

Economist and Speaker, ITR Economics

A Changing Landscape

Interest rates, inflation, labor, military conflicts, and a presidential election are on the minds of most leaders as they make plans for the rest of 2024 and prepare for 2025. Join us as we look at the trends for 2024, including a weakening economy, lower inflation, and a shift in consumer spending. We will take a look at key markets, both domestic and global. The presentation will give you valuable insights in time to develop tactics and strategies to beat the cycle and prepare for the business cycle rise ahead. Knowing what to watch for and the probable timing of the reversal to rise will give you confidence as you enact plans that enable you to get the most out of 2024 and 2025 while simultaneously getting ahead of your competitors.


Steve Baker

Vice President, The Great Game of Business

The Great Game of Business: Rapid Financial Results and Lasting Cultural Change

Good To Great author Jim Collins says, "The whole concept of The Great Game of Business is beautiful –consistency, alignment, and transparency, infused with core values and brought to life with powerful mechanisms. It is inspired and inspiring."

The Great Game of Business is the unique and time-tested approach to business that gets everyone focused on the company’s success. Employee goals. accountabilities and their personal stake in the outcome are tied directly to the success of the business. It teaches all employees the ‘Critical Numbers’ of the company and how they can make a difference – both individually and as part of a team. In this engaging overview presentation, participants will:

  • Learn the origins and fundamentals of open-book management and The Great Game of Business.
  • Take away knowledge of how to begin introducing it to their organization.
  • Learn about a proven process to help create a real and lasting ownership culture.


Anne Petrik

VP of Research, Vistage Worldwide, Inc.

As Emcee, Anne will share key data and insights from the latest Vistage CEO Confidence Index. This Index, derived quarterly from surveys completed by Vistage members nationwide, has been identified by ITR Economics as a leading indicator of U.S. Industrial Production Index trends, predicting changes 9 months in advance.

Agenda

Cobb Galleria Centre

7:15 AM
Event Opens

7:45 AM
Breakfast Sessions

Breakfast buffet served

  • Are You Driving Long-Term Value for Your Company Through an Acquisition Strategy?
  • Transforming Your Business Through AI & Intelligent Automation
  • Master Sales Hiring: Leverage Analytics & Poker Skills for an Unfair Advantage!
  • Turn on the Financial Headlights: Maximize Your Profitability & Success
  • Are You in Control? Control & Grow Your Business with Scalable Systems

8:45 AM
Break

9:00 AM
Economic Update | ITR Economics
A deep dive into the economic forecast facing your market.

10:35 AM
Break

11:05 AM
Panel Discussion
Running a Healthy Business - a conversation moderated by Anne Petrik with Paul J. Brahim, Wealth Enhancement Group and Zane Tarence, Founders Advisors.

12:05 PM
Lunch

12:30 PM
Lunch Sessions

  • Optimize Your Financial Plan for Your Business
  • Reaching New Heights: Unlocking Six Financial Functions for Growth
  • Build a Future-Ready Workforce
  • B2B Marketing Revolution: Your Battle Plan
  • Is Your Company Investment Grade? 12 Key Factors to Attract an Outsized Valuation

1:30 PM
Break

1:40 PM
Connection Activity
Meet Vistage peers in a structured networking activity.

2:20 PM
Leadership Speaker | Steve Baker
The Great Game of Business: Rapid Financial Results and Lasting Cultural Change

3:35 PM
Community Reception
Celebrate your community's Vistage Member Excellence Award winners and finalists and connect with fellow peers. Refreshments to be served in the Marketplace.

4:15 PM
Event Close

*agenda subject to change

Breakout sessions

7:45 - 8:45 AM

Are You Driving Long-Term Value for Your Company Through an Acquisition Strategy?

Presenter: John Bly, South Atlantic Regional Leader, Tax Partner and Erick Krucke, National Practice Director, Aprio

 


In this breakout session, participants will learn about:



  • Why an acquisition strategy is important for growth.

  • Timing is everything: know the market and know when you’re ready.

  • Demystifying the perception of risks surrounding an acquisition.

  • How to get ready to scale and accelerate value creation through acquisition.


Topic: Financials: Mergers & Acquisitions

7:45 - 8:45 AM

Transforming Your Business Through AI & Intelligent Automation

Presenter: Mark Shivers, Founder & CEO | Ignite IPA

Are you worried about hiring/retaining staff? Are you nervous about inflation or a potential recession/depression? Are you looking to grow your business but are concerned about the increased costs? Are you sick and tired of hearing about how great AI is, but never seeing the financial impact as a result?


Leveraging intelligent process automation can help companies of all sizes support their corporate strategy and achieve high ROI by reducing expenses, avoiding costs, accelerating revenue, and creating more efficient business processes.   In this session you will learn about intelligent process automation technologies, and how other companies have leveraged them to achieve higher margins. 


 


Topic: Business Operations: Technology

7:45 - 8:45 AM

Master Sales Hiring: Leverage Analytics & Poker Skills for an Unfair Advantage!

Presenter: Steve Heroux, Founder & CEO | The Sales Collective [Vistage Member and Speaker]

Have you ever hired a salesperson you were convinced would be a superstar, only to find out they aren’t? On average, a single bad sales hire costs your company $1.3 million in lost revenue! Worse, there’s only a 25% chance you’ll hire the right salesperson. There’s a better way! Learn from the world’s best poker players and their ability to read opponents. Imagine applying those skills to your interviews. How would that transform your hiring process and your company’s success?


In this workshop, you will learn how to:



  • Attract and retain top sales talent.

  • Get the right salespeople in the right seats using The Sales DNA Test. 

  • Triple your hiring success rate.

  • Avoid being bluffed by candidates!


Topic: Customer Engagement: Sales & Marketing

7:45 - 8:45 AM

Turn on the Financial Headlights: Maximize Your Profitability & Success

Presenter: Bob McDonnell | Preferred CFO

 


The future can't be predicted, but with proper tools and strategies, businesses can “Turn on the Headlights,” increasing their opportunity for prosperity while reducing risk of failure. In this session, Bob McDonnell of Preferred CFO presents tools and strategies that help stakeholders elevate their company's fiscal health, confidence, and strategy by:



  • Understanding the importance and intricacies of a forward-facing financial strategy—and how to execute it.

  • Evaluating a financial teams' capabilities and ability to provide actionable information.

  • Tracking the right metrics to better inform the future.

  • Harnessing the power of forecasting to more confidently achieve goals through data-backed decision making.


Topic: Financials: Financial Management

7:45 - 8:45 AM

Are You in Control? Control & Grow Your Business with Scalable Systems

Presenter: Michael Johnson, Director of Growth, Fast Slow Motion

Gain insights from the experience of hundreds of companies across different industries to highlight the fundamental principles of scalable systems. These systems are the methods that businesses use to drive their growth utilizing the Salesforce and Hubspot platforms.


Obtain actionable insights into common mistakes that companies make that hinder their growth. Leave with a framework to analyze your business and identify opportunities to gain better control over your future using tools you likely already own.


Topic: Technology

12:30 - 1:30 PM

Optimize Your Financial Plan for Your Business

Presenter: Paul J. Brahim, CFP®, AIFA, Managing Director, SVP - Financial Advisor | Wealth Enhancement Group [Vistage Member]

Do you have the freedom to walk away from your business without selling it?


In this session, you’ll learn invaluable tools and strategies to optimize your financial plan, increase your options and freedom. Learn from the firsthand experience of a Vistage member who successfully created optionality in a 60-year-old family business using integrated tax, estate, and investment planning strategies.


 


Topic: Financials: Financial Management

12:25 - 1:25 PM

Is Your Company Investment Grade? 12 Key Factors to Attract an Outsized Valuation

Presenter: Zane Tarence, Managing Director and Partner | Founders Advisors [Vistage Speaker]

 


Given today’s dynamic M&A climate, business owners need a candid market perspective on what drives enterprise value. Join us to learn:



  • What it takes to attract an outsized valuation from institutional grade buyers

  • A 20 minute market based approach to assess your company’s “investability”

  • Top 5 deal breakers and seller missteps

  • How to better align operational focus with value creation


Topic: Financials: Mergers & Acquisitions

12:30 - 1:30 PM

Build a Future-Ready Workforce

Presenter: Craig Ryan, Performance Specialist | Insperity

 


In today’s landscape, a company’s path to success depends on the quality, adaptability, and resiliency of its people. Upskilling and reskilling your workforce is an important place to start. In this session, participants will learn:



  • Why upskilling and reskilling your workforce matters, and the benefits to your organization

  • The employee attributes you should prioritize

  • How to get started with upskilling and reskilling

  • What to watch out for.


Topic: Talent Management: Retention & Engagement

12:30 - 1:30 PM

B2B Marketing Revolution: Your Battle Plan

Presenter: Lori Turner-Wilson & Jee Vahn Knight, CEO & VP | RedRover Sales & Marketing Strategy

 


This intensive workshop unveils the proven, scientific 12 Battles™️ Framework for crafting powerful marketing strategies that deliver a surefire, predictable marketing ROI. Elevate your marketing team to perform at unprecedented levels giving them the conviction to stand behind their projections. Leave behind the trial-and-error approach that wastes precious resources; sculpt a fail-proof marketing machine capable of scaling.



  • Uncover powerful customer insights that impact your ability to generate predictable outcomes.

  • Dive into attribution modeling to make strategic decisions about your marketing investment.

  • Level up your team and agency to stand behind their marketing projections – tying their compensation to marketing ROI projections.


Topic: Customer Engagement: Sales & Marketing

12:30 - 1:30 PM

Reaching New Heights: Unlocking Six Financial Functions for Growth

Presenter: Nelson Tepfer, Co-Founder and CEO | ProCFO Partners

Your company started with an idea, and as it’s grown you face different challenges. Do you have the insights and people needed to make informed decisions to grow strategically? 


In this session, we discuss the six financial functions your company needs in order to continue your ascent.  You will learn:



  • The six essential financial function that every business needs to grow.

  • The difference between financial functions and financial responsibility. 

  • What your business might be missing in terms of the financial skill set and framework required to grow.


Topic: Financials: Financial Management


Sponsors





Location

Cobb Galleria Centre
2 Galleria Parkway SE
Atlanta, GA