April WSJ/Vistage Small Business Index

Celebrating the contributions of small businesses

This month, in honor of National Small Business Week, the April WSJ/Vistage Small Business CEO Confidence Index recognizes how small businesses significantly impact their communities through philanthropic efforts while growing the economy.

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WSJ/VISTAGE SMALL BUSINESS CEO CONFIDENCE INDEX

The WSJ/Vistage Small Business CEO Confidence Index is calculated from responses to a set of six questions about the current and future state of the U.S. economy, revenue and profitability projections and hiring and investment plans. Measured over time, the Index reflects trends in the U.S. economy.

EXPERT PERSPECTIVE

“With younger generations of workers having a deeper connection to giving back and working for purpose-based organizations, promoting charitable contributions could give small businesses an advantage in attracting talent.”

ANNE PETRIK
VISTAGE VICE PRESIDENT OF RESEARCH

WSJ/VISTAGE SMALL BUSINESS INDEX COMPONENTS

The components of the Small Business Index include six standard questions that are scored as the percentage giving favorable replies minus the percentage giving unfavorable replies, plus 100. The WSJ/Vistage Small Business CEO Confidence Index is the sum of the components calculated as a percentage of the level recorded in the June 2012 survey. Because the survey began in June 2012, the Index for that month was 100.

WSJ/VISTAGE SMALL BUSINESS INDEX: CURRENT EVENTS

Each month the survey captures data on the most pressing issues and challenges small business leaders are facing. Analysis provides perspectives to help leaders make better decisions for their businesses.

WSJ/VISTAGE SMALL BUSINESS INDEX ARTICLES

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The WSJ/Vistage monthly survey measures the sentiment of U.S. small business leaders with revenues of $1-20 million about the economy, prospects and expansion plans for their business.